A Good Day for a Samsung Commercial

It was a good day for a Samsung commercial at the Hercules Estate.  The sophisticated mansion transformed into a canvas for the production of a professional commercial.  Forty-five crew members collaborated, creating art at the Hercules Estate. The production flowed like a well-oiled machine. It felt seamless. The house lent itself with grace. The house was a character in this simple commercial.



The Hercules Estate offered the production company sweeping views of the entire city of Los Angeles from an impressive elevation. The viewpoint of multiple cameras took in the sprawling views from the mountainside, all from the comfortable living room couch, where their key actor sat. The daylight hours gifted the crew with the picture-perfect backdrop for an outstanding commercial.


The Hercules House was built to draw in creative minds.  A blank canvas awaits. A promise for a dream fulfilled is here.

To book your film, television, commercial or photo shoot, you may view the website or reach out to me on twitter @alexdinovi for details!

Love SweetXO!

SweetXO Aftermath

Last week, I attended a lovely event at SweetXO in El Segundo, hosted by MelrosePR. Each guest received gift cards to Anthropology and a pretty gift bag with presents from SweetXO.  This was my first SweetXO experience and as you can see, I definitely enjoyed it! SweetXO is a unique glowing mix of a candy store, clothing store, toy store, and pet store all rolled into one!

SweetXO provides a pretty, girly world of fun presents for birthdays and all occasions.  They have sweet treats including fro-yo and ice cream, copious candy and other rainbow-colored delicacies. I loved the "keep calm and have a cupcake" pillows. The abundance of sweet bath and body treats is amazing. I indulged in a bag of many different bath salts, scrubs and yummy fresh soaps.

I loved the bright lighting and upbeat music in SweetXO! The friendly staff was magnificent! I had two different guides assist my first SweetXO experience.  I was definitely impressed and excited to try my new cupcake mixes, soaps, and other bath and body treats!

Love SweetXO!~!

Xo,
Alexandra

PURSECASE: Adorable and Useful!!!

Introducing pursecase — the petite clutch elegantly designed with just your smartphone and essentials in mind. Keep 

your cards, ID, and cash all at your fingertips in the most fashionable way.

Have you seen PURSECASE yet?  It must be the cutest Iphone accessory I have ever seen.  Pursecase, featured on ABC's Sharktank is a protective case for your smart phone that is chic, sensible and utilitarian. You can easily carry your ID, cash, and credit cards with your phone in this cute little gem! 

I love all the colors and it's quite affordable.  Also, I love having my essentials-- my phone, my id, credit card and cash, at my fingertips. I can't tell you how many times I've wanted to go out and not bring a purse and had to jam my iPhone in my pocket before hitting an event or private club in Hollywood. It's so much more fun to be fully present and focused on what's going on and have my hands free so I can have a long night of dancing and socializing.  Besides, I can wear whatever I want and toss my pursecase accessory on as a bracelet! I don't have wear a particular outfit that offers pockets if I want to carry less baggage on my nights out in Hollywood.  Pursecase goes with everything, from a dress to jeans.

STYLIN' & DIALIN' OMG! I love the cute little mirror for touch-ups!

Pursecase was designed by two gorgeous genius girls, Kelley Coughlan & Jenn Deese.  These style experts are busy publicists who run Melrose PR and definitely don't have time to be shuffling around searching for their phones! They found a way to create a protective case for your phone that makes it easy to run errands with your tiny pursecase, or enjoy a fun night out without dragging a huge purse.  It doubles as a bracelet so if you're out dancing, you have everything you need and you can have a lot more fun without carrying a purse!

Kelley and Jenn created the picture-perfect product to make life easier for fashionistas on-the-go.  If you're running around doing errands, the purse case is such a cool way to carry everything without losing your phone in your gigantic bag.

I absolutely love Pursecase and will be using mine every day.  I love the key clip for my keys as well! Pursecase is affordable, fashionable, and seriously saves the day or night!

Valentine's Day: Celebrating the Single Life

It's almost Valentine's Day and for the many eligible, beautiful singles, it seems like a reminder of their "void."  Is Valentine's Day just a "Hallmark Holiday," created to encourage consumerism in America?  Why is society so focused on the need to link-up?  Can't happy singles celebrate in creative ways, as well?  Here are some offbeat Valentine's Day ideas to spark up a new tradition that doesn't revolve around your significant other, or lack thereof, for that matter.

Valentine's Day Girls' Night Out: Seeking Mr. Right Now
Create and design a sleek Evite by Postmark, or any other company of your choice and invite your favorite, upbeat girlfriends for a night out.  Create an itinerary of sorts including restaurants or bars you'll make appearances at and goals for each girl.  Write out their goals on pink index cards and mixing them up in a giant fishbowl, have your friends choose a card at the beginning of the night.  Each card will give a girl an endeavor or goal for the night.

Ideas for sample index cards:  "Find a tall, dark, handsome man before 9pm, make eye contact, smile and approach him.  Compliment him."

"Buy a drink for a lucky man at the bar and have the bartender/server let the gentleman know the drink is from you."

"Make three people laugh tonight."

"Make a stranger smile."

"Get three phone numbers tonight."
Read the endeavors to each other so that you can encourage the adventures of the night!

Valentine's Day Girls' Night In: Relax, Reflect, Enjoy
Host a relaxing night of bliss with your girls at your house or one of theirs!  Buy all of your favorite incense and/or candles, create a peaceful playlist, (even ocean waves) and purchase some different fresh facial masks.  Invite a fortune-teller, or write your own secret fortunes for each friend.  Create a party favor of cute, girly bags with pink ribbon, pink or red nail polish and/or lip color for your favorite friends.  Bake adorable heart-shaped sugar cookies and play a favorite movie in the background.

Valentine's Day Tea Party
Host a dress-up themed brunch with your best gals.  Your friends will be excited to dress to impress, share gossip, tea and cookies at your home or even a favorite hotel.

Valentine's Day Yoga Detox
Invite your best girls to power hot yoga class or outdoor yoga, or whichever yoga you aspire to try!  After class discuss how you each feel different, more centered or gratitude.  If possible, have this conversation in the steam room!

Valentine's Day Rebellion Potluck
Invite your friends to each invite one single friend to your singles' potluck.  Each guest must bring a dish and a single friend.  This is a great way to extend your social circle and recipe collection without spending time on pinterest or facebook.

These are some fun Valentine's Day activities you can enjoy with close friends, on or around Valentine's Day.  Maybe they will inspire a new tradition.

Private Powder: The Ultimate Winter Vacation

February is the perfect month for venturing to Big Sky, Montana, home of the perfect place for a private ski and snowboard haven.  Yellowstone Club offers elite members, such as Bill Gates, an eventful, family-friendly environment and their trademark -- Private Powder.

The upscale club, often known as YC, creates perfect snow-topped mountains for picturesque skiing, snowboarding, and tubing.  The club is home to an eclectic crowd, ranging from some of the world's most powerful people, to trust-fund kids and even celebrities such as Justin Timberlake.  Just a few years ago, Timberlake proposed to Jessica Biel in this cozy, private resort.

The site hosts an enormous main lodge with a lively staff who seem to create a new theme, event, or showcase complete with song and dance each day.  Besides ski lessons and theme parties, guests have the option to relax in the home theater.  Strange spectacles entertain guests, like the random appearance of the larger-than-life-sized blowup champagne bottle gliding down the mountain as guests raise their hot cocoa and cheer with encouragement of the glowing staff.

The private mountain is home to many identical upscale log cabin castles with $30,000,000 price tags.  The club is exclusive and caters only to members and guests of members, offering breathtaking views from an obscenely high elevation of nearly 10,000 feet. Club visitors can literally feel the Big Sky altitude at Yellowstone Club.  They can also feel the understated, unique personality of the club.  Although the demographic invites a particular economic stratosphere, YC is actually not an elitist place.  It's an elysium of sorts where members engage each other and feel gratitude for their hidden retreat in the Rocky Mountains.

A Nontraditional Vacation in Hollywood Hills

Ever desire an escape into the life of an elusive Hollywood star, just for a weekend?  The Hercules Estate provides quiet enjoyment for many actors, writers, producers, NFL players, and Playboy models to inhale glorious views that resemble what Heaven should look like. The home was designed in a flawless flow that lets guests enter and feel as though they are gliding into a spaceship.  Multitudinous times throughout the day, traffic stops at the sudden view of the exterior presence that truly looks like a giant ship from another time period, 100 years in the future, landed at the top of the hill.

When you enter the Hercules mansion, you are enveloped in peaceful upscale modern design.  The estate seems to create its own language, its own uniquely refined energy.  Secrets of elegance lie in every corner.  As you enter the foyer, slightly draw back the lush maroon rug to discover a glass hole in the floor, offering a sneak peak to the winding wine cellar below.

Continue on, enjoy the high-ceilings, a full bar opposite a magnificently-shaped entertainment center, an astoundingly powerful blue refrigerator, a perfect dining area, and an inviting sitting room with open windows facing the sprawling hills and homes below, complete with an oversized half-donut royal purple couch that one could only read about in a Roald Dahl story or imagine in a German castle.

Make your way upstairs by elevator or sweeping staircase, the choice is yours.  The elevator takes guests up in an instant to the comfortable bedrooms and of course the centerpiece of the estate, the master bedroom.  The bedroom offers a fireplace ready to calm your senses at the flick of a switch.  You can soak up the universe as you lie in bed since the entire room is framed in moveable glass, complete with a balcony outlining the upstairs overlooking the enormous infinity pool and entire world of the Hollywood Hills.  At night, the view is like looking at a never-ending field of diamonds.  Your shower with built-in steam room perfectly lends itself to the outdoor walkway, so that when you awake, you can stretch out into your terrace, looking down on the land as king of the universe.  The master closet seems to go on for days, complete with a secret passageway into the master intelligence and sound system of the estate.

Are you ready to escape the world?  The Hercules Estate can inspire your inner artist, awaken your senses and feed the soul.  There is much to discover on the property...even a beautiful, lush pond.  It's a place where a story could be told, films have been shot, and for the exclusive, fortunate adventurer, a private, impressive sanctuary awaits.

http://www.herculesestate.com/ 
(photos courtesy of HerculesEstate.com)